.hub Intends to Officially Enter the ICANN Application Process

From the beginning, .hub was built around one core idea: connection. Not just technical connection onchain, but meaningful connection between people, projects, and the real world.

Launched with Hub Culture, .hub introduced a domain designed to act as a center point for collaboration, credibility, and identity across industries. From professionals and collectives to platforms and communities, .hub established itself as a naming layer for those operating where trust and coordination matter most.

As domains take on a larger role as identity and coordination layers, the role of .hub has begun to extend beyond its original onchain scope.

Today, we are officially confirming our intent to submit .hub to ICANN’s upcoming gTLD application round, in collaboration with Hub Culture. This step follows a growing group of Web3-native domains, including .anime, .twin, .robot, .privacy, .agi, and .brave, that have also confirmed their intent to enter the ICANN process. If approved, this would allow .hub to evolve from an onchain-first domain into a globally recognized top-level domain within the DNS.

If the application is approved, .hub would become a fully recognized DNS top-level domain alongside extensions such as .com, .net, and .org. This would enable .hub domains to resolve in standard browsers and support traditional internet services such as email, while continuing to offer the onchain capabilities users rely on today.

That includes crypto payments, verified onchain profiles, secure messaging and group chat, and onchain websites hosted via IPFS. The result would be a single domain identity that works across both traditional internet infrastructure and the onchain world.

For users, organizations, and communities, ICANN recognition would mean broader reach without sacrificing ownership, verifiability, or the ability to operate independently of centralized platforms.

The concept of a hub is universal. It represents a place where activity converges, where ideas are exchanged, and where people connect around shared purpose.

Since launch, .hub has been used to anchor identities for collectives, professional networks, DAOs, platforms, physical locations, and digital projects that sit at the intersection of technology and community. In a digital environment that often feels fragmented, .hub provides a sense of place.

As domains increasingly function as identity anchors rather than simple destinations, .hub offers a naming structure that aligns naturally with how people organize, collaborate, and build trust online. Entering the ICANN process reflects the growing role of domains as foundational infrastructure for both digital and real-world interaction.

Hub Culture has played a defining role in shaping the vision behind .hub. Known for pioneering digital economies through Ven, convening global conversations at events such as Davos and COP, and creating the world’s first tokenized building, Hub Culture has long focused on bridging physical and digital systems through trust and transparency.

That perspective is embedded in .hub. The partnership ensured that the domain would stand for credibility, coordination, and long-term utility rather than short-term novelty. As .hub prepares to enter the ICANN process, that foundation remains central to its evolution.

Entering the ICANN application process represents the next phase in .hub’s development. It is a step toward making a trusted, connection-focused namespace accessible across the global internet, while preserving the onchain tools that give .hub its depth and flexibility.

For builders, professionals, communities, and organizations, .hub offers a domain that reflects how the internet is changing. Identity is no longer confined to a single platform, and connection is no longer limited by geography or infrastructure.

If approved, .hub would bring that vision into the global DNS, creating a shared naming layer where reputations meet, collaborations form, and networks grow.

Explore the future of connection with .hub domains today.