Unstoppable Domains Is Gaining Traction Across Blockchain GamingJun 06, 2022·Last updated on Jun 06, 2022
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UD’s gaming expert talks innovations, integrations, industry partnerships and sponsorships
Unstoppable Domains is committed to growing the blockchain gaming ecosystem through product innovations, integrations, sponsorships and partnerships. And our efforts are gaining significant traction since announcing our vision for NFT Domains and the future of blockchain gaming in April, 2022.
New Login Partners And NFT Domains As In-Game Display Names, Instead of Wallet Addresses.
Decentribes is an upcoming social MMO built on Polygon where players start by owning a piece of the limited amount of land on a planet, which is represented as an NFT.
We worked with Decentribes to both streamline player login and create human-readable in-game identities by using an Unstoppable Domain. Now, instead of being seen by others as a random wallet address, players’ display names match their NFT domain and are even featured on their virtual land’s mailbox. This is the first time an Unstoppable Domain has been brought into a 3D environment.
Huddle01 is a web3 native video chat platform that we have built an integration with to allow users to bring their NFT domains into the platform as well.
Rogue Fox Guild completed their integration of Login with Unstoppable integration in May, as they saw the potential for a portable digital identity in their upcoming game release. They will also be opening their public mint from June 11, with anticipation of selling quickly.
Another use case we’re working with a partner on is improving in-game leaderboard experiences. Top players often want to be recognized for their achievements and integrating Unstoppable Domain names gives the accomplishments more meaning by attributing them to an actual player, not a nameless wallet. This feature is in production for Q3.
Working More Closely with Game Founders Through Industry Sponsorships
As of May 2022, Unstoppable Domains has become the first sponsor of Fairplay Collective, a network of play-to-earn game founders, and a Gold Sponsor of the Blockchain Gaming Alliance, an organization of over 300 companies committed to promoting blockchain technology in the gaming industry.
Fairplay Collective has committed to exploring how our Login with Unstoppable solution can integrate with games within the collective, including Rogue Fox Guild, Castle of Blackwater, and Northern Guilds.
The Blockchain Gaming Alliance has agreed to work with us on joint marketing efforts to spread awareness of our capabilities with their game partners.
Supporting these organizations, companies, and founders is integral to our vision for NFT domains to serve as a player’s verified digital identity across all Web3 games and apps.
Through these partnerships, Unstoppable Domains will be able to work closely with gaming partners to enhance player experiences and ultimately drive sector growth.
Building Engaged Communities Through Streamer Partnerships
Growing up as a gamer, I loved watching streamers on Twitch.tv because they created a sense of community for players and fans of my favorite games.
That’s why the first streamer UD engaged was Een Mercado, a popular streamer in the blockchain gaming space, Talent Operations Manager at Yield Guild Games, and sits on the Axie Infinity esports Council.
We were able to engage thousands of Een’s fans through a promotional video and a livestream giveaway where we funded a $1000 “shopping spree” for her to pick out NFT domains and gift them to her fans.
When I first connected with Een, she mentioned that someone had already claimed her ENS name and was trying to sell it back to her at a pretty steep premium. By owning her new “eenmercado.nft” domain, she had a perfect solution and even decided to build a community around her Unstoppable Domain by updating her Twitter name to match.
We’ve Gained Traction, Now Let’s Build Momentum
My team and I are speaking to gaming companies every week to explore the possibilities in which we can work together. Along with the partners highlighted above, we’ll be sharing exciting updates in our next post featuring three-to-five additional games that are working to implement UD solutions.
For any partnership inquiries please email me at firstname.lastname@example.org
The entire process of partnering with Unstoppable Domains to implement Login takes less than a week. We provide developer docs for various types of programming languages and frameworks.
We hope to hear from you and in the meantime, feel free to check out these other awesome projects that are also live with Login: Huddle 01| Evolution Land | WAM
- Ryan Ing
Gaming Partnerships Lead, Unstoppable Domains