The Anatomy of a Valuable Domain

• Length — shorter is almost always better.

• Extension — .com still leads the aftermarket, but premium ccTLDs and new TLDs have carved out real demand.

• Keywords — exact-match terms with search volume attract end users.

• Brandability — names that are easy to say, spell, and remember.

No single pillar guarantees a sale, but a domain that scores well on all four is liquid in any market.