How Partner Branded TLDs Are Supercharging Onchain Adoption

Onchain identity is exploding. Chain by chain, domain by domain.

At Unstoppable Domains, we’re expanding what’s possible with digital identity by minting across multiple blockchains. From high-speed transactions to powerful onchain communities, each chain we support opens up a universe of possibilities for our top-level domains (TLDs)—from lightning-fast transactions to cult-like community loyalty.

Today, Unstoppable’s has 92 Partner Branded TLDs, of which 56 are minted on Polygon.

To bring more visibility to how domains are used across these ecosystems, we’re kicking off a new monthly feature series—spotlighting the Partners making an impact on each chain.

First up, here’s three Partner Branded TLDs minted on Polygon that are crushing it:

• Chain: Polygon
• TLD: .ltc
• Partner: Litecoin, Litecoin  Foundation
• Domains Minted: ~5,000

Why It Matters
The .ltc launch focused on driving meaningful adoption throughout the Litecoin ecosystem by emphasizing utility and community engagement. Through a combination of real-world community engagement and native wallet integration, .ltc quickly positioned itself as both a recognizable brand and a functional tool for everyday crypto users.

Adoption Playbook
The launch of .ltc was strategically timed to coincide with the Litecoin Summit, where Unstoppable Domains delivered a keynote presentation, co-sponsored a VIP brunch, and offered exclusive domain discounts to attendees. This direct engagement helped onboard hundreds of Litecoin community members at the point of peak attention—bringing the domain into wallets, profiles, and live conversations.

Utility in Action: Nexus Wallet Integration
A major catalyst for adoption was the native integration of .ltc into Nexus Wallet, allowing users to send and receive Litecoin and other assets using their .ltc domain instead of long, complicated unreadable addresses. This practical use case established .ltc as both a recognizable name and a functional tool within the Litecoin ecosystem.

The wallet integration amplified even more user utility—timed with Nexus Wallet’s App Store launch—bringing new attention and fresh utility to existing .ltc domain holders.

The Impact
5,000+ domains minted in months. Why? Because adoption happens where utility trumps hype. .ltc turned heads at a major event and gave people something they could actually use.

• Chain: Polygon
• Partner: Droplinked
• TLD: .onchain
• Domains Minted: 6,000+

Why It Matters
.onchain was launched through a strategic partnership between Unstoppable Domains and Onchain Foundation, a Web3-native lifestyle brand known for bridging digital and physical culture. Designed for creators, builders, and digital citizens, the TLD quickly gained traction as a powerful symbol of identity and affiliation in the onchain space.

To take this further, we partnered with Droplinked to launch a first-of-its-kind reward program, offering physical, wearable tags to domain holders. This helped redefine what it means to “own” your digital identity.

Adoption Playbook
The reward initiative focused on two custom, Velcro-backed identity tags that brought online presence into the real world:

• Custom-Printed Tags: Each one personalized with the holder’s .onchain domain—designed to boost visibility, individuality, and onchain alignment. These patches were worn on jackets, backpacks, and gear as a form of expression.
• NFC-Enabled Tags (Limited Edition): Only 100 were made. These premium tags included embedded NFC chips for instant tap-to-connect functionality—allowing wearers to share their onchain identity in real time

Utility In Action: Wearable NFC Identity Tags
By fusing onchain domains with tangible, wearable products, .onchain turned identity into something people could literally carry with them. These tags, while  were tools for discoverability, social signaling, and real-time sharing. The NFC feature made each tag a scannable identity layer.

The Impact
Over 6,000 domains were minted within months. The physical-digital bridge resonated deeply with the community and gave the TLD real-world traction. From wallets to real-world expression, .onchain domains found their place in events, fashion, and everyday culture.

• Chain: Somnia
• Partner: Somnia
• TLD: .dream
• Domains Minted: 5,000+

Why It Matters
.dream was launched in collaboration with Somnia, a high-throughput Layer 1 protocol designed for fully onchain infrastructure. With a name that evokes imagination, creativity, and the future, .dream quickly became a go-to identity layer for those who view the next internet as immersive, user-owned, and interconnected.

The goal was clear: make onchain identity accessible to all — and meet users where they already are, online and IRL.

Adoption Playbook
The pricing strategy was simple but effective:

• Domains with 6+ characters: $2
• Domains with 5 characters that included a number: $2

By removing financial friction, the campaign empowered users to claim expressive names—whether personal, professional, or purely aspirational.

To amplify visibility, the .dream team showed up at global events including Token2049 in Singapore, Devcon, and Coinfest in Bali, offering giveaways, community meetups, and direct onboarding into the .dream ecosystem.

Utility In Action: Expressive, Everyday Onchain Utility
Accessibility and creativity were core to the .dream experience. The .dream TLD gave users a creative, memorable name that could be used across the onchain ecosystem for identity, payments, messaging, and websites.

It offers an entry point into onchain culture for thousands of new users, especially those drawn to the emotional and imaginative side of digital ownership.

The Impact
Over 5,000 domains were minted. Community interest surged, thanks to the mix of affordability, storytelling, and strong event presence. .dream gained traction as one of the most expressive, widely adopted TLDs available.

Today, .dream signals an identity that’s creative, personal, and rooted in community. A domain for those building the internet they want to live in.

As the onchain ecosystem grows, so does the impact of our partners who are building meaningful, accessible, and culture-rich experiences around their TLDs. Whether through product integrations, physical rewards, or in-person community moments, these efforts show that onchain identity thrives when it’s driven by purpose and active participation. We’re excited to continue spotlighting more partner-led launches in the months ahead, and to celebrate the ways each one is helping bring digital identity to life, chain by chain.