Building Utility at Unstoppable

Apr 25, 2024

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By Sandy Carter, COO and Head of Business Development, Unstoppable Domains

At Unstoppable, we’re on a mission to deliver user-owned, digital identity to every person on the planet. To achieve that vision, we’re giving people the power to own their identity data through Web3 domains. We believe Web3 domains will be the center of our identities online, which is why we’re focused on making them as useful as possible. 

Since our founding, we’ve seen our community build their identities and make Web3 domains a central part of their digital lives. Here are some of the ways the Unstoppable community is transforming their digital identity using Web3 domains.

1. Resolving wallet addresses

This was our first use case for Unstoppable domains and continues to be the top still today. When a user enters a domain, it maps back to their wallet address, allowing them to seamlessly send and receive crypto on a wallet app. Each week, we receive around 10 million Resolution API calls – reflecting each of the times that data is retrieved about the domain, including resolving a domain to its associated crypto wallet address. When you take into account all of the other ways people can use their domains, from login to direct blockchain calls and more, we receive over 16 API calls per second, 24 hours a day.

2. Updating their records 

On top of using Unstoppable digital identities across their favorite apps, games and metaverses, our core community of users are actively taking advantage of their digital identities. With more than 1,200 domain holders updating their domain records every week, from adding wallet addresses to updating their Unstoppable profiles, this is a group of people who are in Web3 for the long run!

3. Taking ownership of their digital identity 

As a pioneer of digital identity on Web3, our community has registered over 3.8 million Unstoppable domains – each of which is minted on the blockchain. We’ve issued domains to individuals, communities, Fortune 500 companies and everything in between. With 1.2 million domains registered in 2022 alone, people all over the world are seeing the value in owning their own digital identities. 

4. Exploring Web3 

More than 865 apps, games and metaverses have integrated with Unstoppable – creating a range of ways for people to make their lives simpler and more intuitive with their Unstoppable domains. From login to messaging, token gated rewards or hosting decentralized websites, there are a variety of ways that people benefit from owning their digital identities. 

If you are looking for a way to plug into this vibrant and active Web3 community, our team would love to connect.