Pricing Strategies That Sell
Jul 08, 2026Share this article:
Match the strategy to the name
Liquid, brandable names do best with a visible fixed price — buyers want a number they can act on. Rare one-of-a-kind names often justify a make-offer approach where the conversation sets the ceiling.
Whatever you choose, price consistently across marketplaces: conflicting prices erode buyer trust and invite lowball anchoring.