How to Appraise a Domain
Jul 08, 2026Share this article:
Start with comparable sales
The most reliable signal for a domain price is what similar names actually sold for. Public sales databases let you filter by keyword, extension, and length to build a realistic range.
Layer on keyword demand, direct navigation traffic, and the number of businesses already using variants of the name, and you have a defensible appraisal.
Automated appraisal tools are a starting point, not a price tag. Always sanity-check against real comparable sales.