Unstoppable Price Increases Arrive in March: Here’s What’s Changing

For nearly a year, $5.99 Fridays have been one of the most popular perks of registering domains with Unstoppable. Every Friday, you could grab .com registrations at rock bottom prices, and thousands of you did exactly that.

But as we’ve grown into a world-class registrar, we’ve learned something important: you shouldn't have to wait until Friday to get a great deal.

Beginning in early March (exact date coming soon), we're retiring $5.99 Fridays and replacing them with a new pricing structure that offers ongoing access to discounts across registrations, transfers and renewals in your hands every single day of the week. Here’s a breakdown of what’s changing:

The $5.99 Friday registration special is ending soon. In its place, beginning in early March, you'll get $7.49 .com registrations available every day.

Here's how it works:

• Standard users can register up to 10 .coms per day at $7.49.
• Domainer Club members (free to join) get up to 700 .coms per week at $7.49.
• Once you hit your limits, .coms are available at $9.99, with room to register up to 45,000 domains.

Moving to daily discounts instead of Friday-only promos gives you more consistent access to savings, a larger weekly purchase runway, and more predictable pricing as you scale their portfolio.

We’re also introducing a tiered ramp-up system for domain transfers, replacing hard cutoffs with gradual pricing tiers.

Domainer Club Transfer Pricing

• $7.99 → First 1,000 .com transfers
• $8.99 → Next 1,000
• $9.99 → Next ~45,000
• $10.99 → Beyond that

No more hard walls, just a gradual price increase as your volume grows. And if you've already made progress toward transfer caps under the current system, that progress carries over into the new tiers. Similar tiered discounts will apply across all TLDs, not just .com.

Non-Domainer Club members will have access to unlimited transfers at a flat $10.99.

We’re lowering renewal pricing to make long-term portfolio management even more cost efficient:

• Old: $11.08
• New: $10.99

A small price drop that adds up over time, especially as your portfolio grows.

We know that tiered pricing only works if you can actually see where you stand. We’ll be building a tracking dashboard so you'll be able to see your current tier, how many registrations and transfers you've used, and how close you are to the next pricing level.

We’ve evolved this model to better reflect how customers acquire and transfer domains today. Instead of waiting for a single promotional window, you now have daily access to discounted registrations, expanded volume opportunities through Domainer Club, and transfer pricing that scales gradually as your activity grows. The result is a smoother, more supportive experience for investors, builders, and portfolio managers alike.

These changes go live in early March, which means current pricing is still available until then. If you've been sitting on a list of domains to register or transfer, now is the moment to act.

Here's the quick playbook:

1. Lock in $5.99 Friday and everyday transfer pricing while it's still live.
2. Apply to the Domainer Club if you haven't already, it's free, and it unlocks the best transfer tiers and weekly registration limits.
3. Start any bulk transfers now to take advantage of current rates before the new tiered system kicks in.

This update introduces a more consistent and growth friendly pricing framework. With always-on discounts, increased weekly registration capacity, smoother transfer ramp ups, and competitive renewal pricing, the structure is designed to make scaling your portfolio more predictable and cost-efficient over time. It’s all part of our commitment to building a registrar experience that grows with our customers.